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  A pertinent and attractive fax message

Your offer should be as attractive as possible, and your message should create interest. The fax broadcast you are going to send will no doubt have a specific objective. This could be to sell a product (promotional marketing campaign), to provide information about a company, a brand or a service, to invite people to an event you are organising, or to send out a questionnaire in fax format.


- A corporate messages intended at conveying an image. Care should be taken to create a layout where the message is as easy to read as possible, where the written part is relatively short and hard-hitting while getting to the point. Margins are important too, since they give the text space and improve readability.

- If you are sending a promotional fax, readability is less important than the need to attract the reader's attention using the traditional array of eye-catching devices used in paper promotional campaigns.

- Avoid using graphics and pastel-coloured logos: they print very badly in black and white fax format, which can have a negative effect. Furthermore, these faxes take longer to send, which could mean higher communications costs for you

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