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Direct Mail - Mailing List Advertising


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Mailing list advertising is a form of advertising that has been around for quite some time now. Mailing list advertising is an advertising method that is brought to you by Fax Leads Today, aside from its trademark fax lists, phone lists, broadcasting, and other advertising methods. 

In saying this, let us assume that advertising via mailing list is the conventional method of using the postal service to deliver your advertisements to the consumers or target recipients, otherwise known as “snail mail”. 

We say that this is a conventional method of advertising because it has been around and effective for so long. Despite the proliferation of methods that use technology for advertising such as e-mail, there are still those that prefer to use the “old school” method and there are still those that will only entertain advertisements if they come in the mail. 

Call these people “old school” or what have you, but that fact is that this method of advertising is still effective and can reach out to quite a number of targeted business people out there. Of course, if you are the typical advertising agent, you would choose a method or methods that would reach out to as many people as possible for the exposure of your product. We have over 14 million B2B records that include full data and can be targeted by SIC code as well.

There are people particularly in the younger generation that grew up with technology that don’t really see the value in the mailing list advertising method. In the generations previous to these younger ones, mailing list advertising was just one of the very few ways of advertising a product. 

Fortunatley, Fax Leads Today offers this service so that you will have a variety of methods to choose from. In mailing list advertising, we have lists of different businesses and consumers with their essential contact information (such as addresses) so that you can send your letters containing your advertisements directly to them. 

You can address the letters directly to the companies or persons receiving them so that it would be a personalized, which will give a lot of meaning and satisfaction, particularly to the individual consumers. They would feel some sort of importance because you paid attention to them by sending them a letter, even if is actually is an advertisement. Fax to mail can also be included in this category of advertising, since the output is still a mailed letter. All of these services are brought to you by Fax Leads Today since we have been involved in advertising, especially fax and mailing lists, since 1982.

Mailing list advertising has its own advantages and disadvantages. Among its disadvantages are that it is slower when compared to faxes, e-mails, and phone calls, since it will take some time before the letters reach the mailboxes themselves, especially when you are sending it to a far away place. 

However, time constraints not withstanding, there are some advantages that come along with this method. Since people and businesses receive them individually and are addressed to them individually (assuming that you did), there is some form of personalization of the letter and these recipients will at the very least take a look at what came into their mail. 

They will most probably react in a positive manner after seeing their name in the envelope. It can also be less costly than other methods, because all you have to pay for is the paper (or stationery) and postal costs (which are very minimal). Compare this with say, making a long distance phone call. Obviously, the long distance phone call is less costlier. Either way, we leave you with the choice in what form of advertising you think best suits you and your product. We merely present you with the choices and our guarantees of the best service possible.

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