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Fax Broadcasting Tips for Successful Fax Advertising
Fax
broadcasting,
also called fax blasting, is a highly effective form
of advertising if executed correctly. Fax
broadcasting allows a company to instantly deliver
targeted marketing messages to a large audience for
an incredibly low price.
Fax
broadcasting is a way to get
real, physical promotional messages into the hands
of your target audience at a cost of about 96% less
than sending information through the mail. Blasts of
up to 10,00 faxes, complete with statistics, can
cost as low as $330.00 with price breaks on larger
quantities.
The two most critical factors in ensuring a
successful fax broadcasting campaign are the
accuracy of the fax mailing list and the quality of
the marketing message. Below you'll find some tips
and ideas to maximize the return on investment of
your fax broadcasting campaign.
Define the recipient's specific action
Too often people send out marketing messages hoping
that customers will react in a way that benefits the
company. Before you even start creating your
message, ask yourself: What precise action do I want
a recipient to take after reading my message? Will
they call a number for more information? Fill out a
form and fax back to receive a special free report
or bulletin? Or perhaps file the fax in a specific
folder in their filing cabinet for future reference?
Include a call to action
Don't just hope that recipients will infer the
action you want them to take. Make sure to include
your specific call to action on the page. A call to
action might be: "To receive this free special
offer, log on to www.website.com within the next 24
hours and order online." By first determining
the specific action your customers will take, then
creating your marketing message around it, you are
more likely to get the reaction that you are
anticipating.
Designing the content
A fax broadcast should be eye catching and encourage
the recipient to pick it up and read it after just a
glance. Include different sized fonts to accomplish
different goals. Use large fonts for brief bursts of
relevant yet intriguing text to catch the reader's
attention. Provide a brief follow up to your large
text in medium sized font. Add some details in
smaller text for those who are interested and want
to read more. Give the prospective client enough
information to pique their interest then encourage
them to seek you out for more information. This not
only stops you from crowding your fax broadcast with
text, but also engages the prospect.
Fax
broadcasting layout and design
While art and design are highly subjective, there
are a few basic rules of thumb to stick to. Give the
page adequate margins. Think of the white space as a
design element to give shape to the other elements
on your page, not just blank space to fill up.
Choose a professional image or illustration that
doesn't include a lot of dark areas and will look
great in black and white. Unless you're a graphic
designer, do a search for professional stock images
to find illustrations and photos at low prices. Fax
Leads Today offers proven fax ads that we know work
at no extra charge to you.
Test your Message
Before sending your fax out to thousands of people,
get the opinions of a few people who aren't
completely familiar with your business. The goal
isn't to find out if they like your promotional
flyer, but to test whether or not it delivers the
intended message. Make a list of 3-5 very specific
questions to ask your test audience such as:
"What exactly does this company do?"
"What problem does this company's product or
service solve?" or "What action will I
take after reading this offer?" Continue
testing until you get the desired results and you'll
improve the chances that your target customers will
have the same reaction.
Find or Create a Targeted
Fax Mailing List
The accuracy and quality of the mailing list for
your fax broadcast will ultimately determine if all
of your hard work will pay off. To accomplish this
you can purchase a fax mailing list, create your own
custom list by gathering info from company websites,
or hire someone to collect the information for you. A
quality fax broadcasting service will
offer statistics to let you know how many were
delivered successfully so that you can fine tune
your mailing list.
Fax
broadcasting can be an extremely
effective marketing tool, especially for small
businesses on a budget that need to make a big
impact quickly. While everyone else is concentrating
their efforts on email marketing, you can deliver a
hardcopy right into the hands of your target
customer. Unlike email, someone is sure to look at
it and not just instantly toss it away. By
designing your fax broadcast
effectively, you can easily expand your reach and
grow your business.
CALL
BOB
TOLL FREE NOW
And
Start Faxing Today!!
(954) 770-8313
Learn how
you can use Your Own
Computer to send out thousands
of
fax advertisements
to your prospects!
We Show You
How!
We have
been showing all types of Companies how
to generate quality exclusive sales leads Including
Life
/ Health Insurance Leads, Mortgage, Credit Repair Leads
And Many Other Types Of Business leads fax since 1982.
Our Fax
program
is
more
affordable
than you may think!
Your search
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* Be Sure To Check Your Local, State & Federal Fax Laws.
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